It's all a matter of perspective.

Wednesday, August 21, 2002

In the no duh file, scientists have discovered that alcohol consumption makes people seem more attractive than they actually are to the person consuming the alcohol. Oh, the marvels of modern science. Here is the Reuters report.

British scientists have found even modest amounts of alcohol will make the opposite sex appear better-looking.

"We have carried out experiments which show that what is known in the trade as the 'beer-goggle effect' does actually exist," Barry Jones, professor of psychology at Glasgow University, told Reuters on Monday.

The study of 120 male and female students found drinking up to four units of alcohol - about one litre of beer or four glasses of wine - increased the perceived attractiveness of members of the opposite sex by about 25 percent.


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